printable banner

U.S. Department of State - Great Seal

U.S. Department of State

Diplomacy in Action

Tour to Look at Bloomingdale's Holiday Retail Push

December 18, 2012


Date: 12/18/2012 Location: New York, NY Description: Foreign Press Center journalist interviews Bloomingdale's Senior Vice President and General Manager Richard Mast during a tour of the flagship store's innovative holiday operations. - State Dept Image

December 17, 2012; NYC, New York
Contact: New York Foreign Press Center
Telephone: 646-282-2830; email: nyfpc@state.gov

On December 18, 17 journalists from 12 countries including Brazil, China, Japan, Korea, Turkey, Germany, Russia, and Spain got an exclusive look at how Bloomingdale's is attracting U.S. and international shoppers. Journalists met with Bloomingdale's Chairman and CEO Michael Gould and COO Tony Spring, who emphasized the "melting pot nature" of the Bloomingdale's consumer, representing over 150 countries, and the unique, experiential opportunities the store offers shoppers. The briefing was followed by a tour of the flagship store's innovative operations with Senior VP and General Manager Richard Mast, leaving many journalists wanting to know if and when Bloomingdale's might bring its signature approach to their countries.