The American Museum of Natural History Press Preview of Indoor GPS
July 29, 2010
July 29, 2010; New York City, New York
Contact: New York Foreign Press Center Media Relations Officer Mark Thorn
Telephone: 212-317-8336; email: email@example.com
On July 29, 2010, twenty-nine journalists from 20 countries participated in a local technology reporting tour that was developed between the New York Foreign Press Center and the American Museum of Natural History (AMNH).
The American Museum of Natural History held a press preview for its new “Explorer,” the first large-scale mobile app designed as an enhanced navigation tool for indoor use. The mobile app functions as an “indoor GPS” and way-finding device within the Museum, pinpointing a user’s location and offering turn-by-turn directions to halls and visitor facilities, and providing supplementary information about exhibits. The Explorer GPS also features customizable tours, a fossil treasure hunt, and social media links for posting to Facebook and Twitter.
The reporting tour included an briefing and media availability with AMNH executives, and a hands-on self-guided tour in real time navigation of the museum’s 45 exhibit halls within its 25 interconnected buildings which span four city blocks.