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The American Museum of Natural History Press Preview of Indoor GPS

July 29, 2010



Date: 07/29/2010 Location: New York City, New York Description: Foreign Press Center Tour to the American Museum of Natural History press preview of Indoor GPS  - State Dept Image

July 29, 2010; New York City, New York
Contact: New York Foreign Press Center Media Relations Officer Mark Thorn
Telephone: 212-317-8336; email: thornmj@state.gov

On July 29, 2010, twenty-nine journalists from 20 countries participated in a local technology reporting tour that was developed between the New York Foreign Press Center and the American Museum of Natural History (AMNH).

The American Museum of Natural History held a press preview for its new “Explorer,” the first large-scale mobile app designed as an enhanced navigation tool for indoor use. The mobile app functions as an “indoor GPS” and way-finding device within the Museum, pinpointing a user’s location and offering turn-by-turn directions to halls and visitor facilities, and providing supplementary information about exhibits. The Explorer GPS also features customizable tours, a fossil treasure hunt, and social media links for posting to Facebook and Twitter.

The reporting tour included an briefing and media availability with AMNH executives, and a hands-on self-guided tour in real time navigation of the museum’s 45 exhibit halls within its 25 interconnected buildings which span four city blocks.